Heineken, Open your City
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If it happens that you are a regular drinker, you must have noticed something different in your drink lately. Your Heineken has brand new clothes!
This is definitely a #throwback post:
Earlier I am invited to witness the launch of a Heineken's Cities of the World.
See this bottle?
I drink it first before you. lalalala. #childish
For the month of
August, there will be six specially-designed limited edition Heineken bottles available to you!
Each bottle represents one of six global cities. There are New
York, Shanghai, Berlin, Amsterdam, London, and let me proudly present you my birthplace- Kuala Lumpur.
The aim of this whole campaign is to provide insight and inspire the drinkers to move away from their usual habits and discover more within
their own backyard.
Heineken team. All the ze gorgeous ladies.
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The Heineken brand team presenting the limited edition Heineken Cities
of the World bottles.
(L-R: Eileen Chui,
Assistant Brand Manager; Loh Ee Lin, Senior Brand Manager; Jessie Chuah,
Marketing Manager; Carmen Chong, Brand Executive)
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A unique code found under each bottle cap of the limited Cities edition bottles encompasses digital activities that help people unlock hidden gems around Malaysia.
On that day itself, a game that fits the core idea of the campaign was launched. Each of us (the guests) have to explore a maze full of surprises awaiting us before we reach the main room.
These are the hidden gems that featured at the Cities of the World launch:
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(Photo 1) Paradox Café, where guests can step out of their comfort zones and pick up some salsa moves;
(Photo 2) Bespoked, tailors from humble beginnings that brought the traditions of bespoke tailoring from London to Malaysia;
(Photo 3) and Replacement, a unique boutique salon where you only get to see the new you when your stylist is done.
(Photo 4) After these three unique adventures, guests were led to the main room where Heineken surprised them with progressive music experiences.
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Collaborating for the first time, Malaysia’s
Leading DJ Duo, Goldfish & Blink, together withYouTube sensation, Elizabeth
Tan, debut their first track together at Heineken’s Cities of the World launch
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#callingfashionpolice
With my crime partner that day. Jean.
First on hand. Amsterdam.
Met your favorite Leonard Chua from An Honest Mistake.
#LetmePretendImclosewith
Due to me being much of a social awkward (Cause I dress like a slug) so I left as soon as the drink launched. #loser.
And also I'm not that fond on beers, heh.
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| 3 sips and I'm getting those red patches. Call me panther, cause I am pink. |
Not to forget for those with a passion for
discovery, Heineken has developed a mobile-friendly website which reveals unique
locations across Malaysia. This geo-targeted compass gives people a look into interesting
locations around their vicinity, enabling them to spark new experiences wherever they
are.
Heineken’s‘Cities
of the World’ campaign runs from 1 August until 15 September 2014!
AND TODAY IS THE LAST DAY!
Faster get your Heineken as there is a unique code
found under the cap of each limited-edition bottle. You can stand a chance to win
prizes,including an opportunity to unlock worldly adventures in
NEW YORK.
So what you waiting for!?
For more
information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles, be sure to check
out www.heineken.com/openyourcity.
Check out
Heineken’s global commercial for the campaign, ‘The City’,where
the man of the world takes the leap of faith for new experiences, embarking on
an urban adventure.
xx
Signing off.
I'm actually not a drinker, but that's a great idea for re-branding!
ReplyDeleteI'm with Salma, not a drinker but love the rebranding idea
ReplyDelete